Relationship quality and customer loyalty of Malaysian national carmakers

Business organizations are losing customers and unable to attract new customers for various reasons.Studies have proven that the organizations with the unique competitive advantage are having benefit to retain the customer as well as attracting the new customer over the competitors. Relationship qua...

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Bibliographic Details
Main Authors: Saidin, Zainil Hanim, Saad, Rohaizah, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
Format: Conference or Workshop Item
Published: 2017
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