Relationship between customers’ perceived values, satisfaction and loyalty of mobile phone users

The purpose of this research was to examine the relationship between customers’ perceived value s, satisfaction and loyalty amongst users of mobile phones . The measurement of customers’ perceived economic, emotional and social values and the eight items of custom er loyalty were based on the work o...

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Bibliographic Details
Main Authors: Md. Ariff, Mohd. Shoki, Hiew, Sok Fen, Ismail, Khalid
Format: Article
Published: Society of Interdi sciplinary Business Research 2012
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