The influence of relationship quality on customer loyalty in the context of outsourcing relationships in the Malaysian hotel industry
Securing loyalty and creating long-term relationships with existing customers has emerged as an important marketing agenda to service providers.It is more cost effective to remarket to the existing customers rather than attract, educate, and convert new ones.Thus, customer retention has been suggest...
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| Main Authors: | , |
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| Format: | Article |
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Serials Publications
2015
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| Online Access: | http://repo.uum.edu.my/21259/ http://www.serialsjournals.com/articles.php?volumesno_id=911&journals_id=22&volumes_id=788 |
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