The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty

The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...

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Bibliographic Details
Main Author: Elina, Abd Manan
Format: Thesis
Language:English
Published: 2009
Subjects:
Online Access:http://etd.uum.edu.my/3634/1/s89366.pdf
http://etd.uum.edu.my/3634/
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