Personality traits, perceived service quality, customer satisfaction and customer loyalty in Penang Hotel Industry

Customer loyalty is an important factor to enable the business to grow and competitiveness enhancement in the current world. The mushrooming number of the hotel had driving hotel service provider competing with each other. Especially, the occupancy rate of the hotel only achieves around 60% to 70% i...

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Bibliographic Details
Main Author: Yap, Gay Soon
Format: Thesis
Published: 2018
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