Customer loyalty and the effects of commitment towards suppliers in Malaysian electrical and electronics manufacturing industry
This study investigates the influences of product quality, and prominent relational elements, namely trust, cooperation, and communication, on customer loyalty, and mediating effects of commitment in Malaysian electrical and electronics manufacturing industry. The study utilizes quantitative methodo...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8353/1/Deposit%20Permission_s900529.pdf https://etd.uum.edu.my/8353/2/s900529_01.pdf https://etd.uum.edu.my/8353/3/s900529%20references.docx https://etd.uum.edu.my/8353/ |
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