Customer Loyalty among the Generation Y Customers in the Fast Food Industry
Nowadays, the level of competitiveness of the fast food industry in Malaysia is intense. New competitors are emerging and current players in the market are striving to increase their market share through opening new branches in different parts of cities. The key target market for these companies wou...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/592/1/MBA%20-%2051.pdf http://eprints.intimal.edu.my/592/ |
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