Relationship marketing, long term orientation and customer loyalty in higher education

Recent policy changes, globalization and competition have called for the application of marketing models in the management of the higher educational institutions around the world. This study conceptualizes and empirically validates a model exploring the relationship between key relational constructs...

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Bibliographic Details
Main Authors: Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri
Format: Article
Published: MCSER Publishing, Rome-Italy 2015
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