The Antecedents of Customer Relationship Management and Impact on Hotels Performance in Jordan

The last decade has seen the emergence of Customer Relationship Management (CRM) as a technique to underpin organizational performance improvement in improving customer retention, customer satisfaction, and customer value. However, evidence suggests that many CRM initiatives fail to achieve desired...

Full description

Saved in:
Bibliographic Details
Main Author: Alshourah, Sultan Mahmoud
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://etd.uum.edu.my/3485/1/s91755.pdf
https://etd.uum.edu.my/3485/8/s91755.pdf
https://etd.uum.edu.my/3485/
Tags: Add Tag
No Tags, Be the first to tag this record!