Commitment and customer loyalty in Business To Business context

• Main Authors: haghkhah, Azam, Abdul Hamid, Abu Bakar, Ebrahimpour, Alireza, Roghanian, Parastoo, Gheysari, Hamed
• Format: Article
• Language: English
• Published: IISTE 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/40439/1/AzamHaghkhah2013_CommitmentandCustomerLoyaltyinBusiness.pdf; http://eprints.utm.my/id/eprint/40439/; https://www.iiste.org/Journals/index.php/EJBM/article/view/7285/7443

Understanding what makes business-to-business (B2B) relationships lasting and stable is one of the main areas of academic interest in the study of organizational relations. To retain the organization’s current customers and to make them loyal is a critical component for a company to be successful. C...