Tourist behaviour to use Grab service in Malaysia tourism destination / Afnie Nadhira Sarbini and Mohamad Uwais Shamsul

This research aims to identify the most significant variable between ease of use, safety and as well as brand image that leads tourist satisfaction to use Grab service in Malaysia Tourism Destination. Since Grab transport service is a business that makes people’s life convenient for riding experienc...

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Bibliographic Details
Main Authors: Sarbini, Afnie Nadhira, Shamsul, Mohamad Uwais
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/98768/1/98768.pdf
https://ir.uitm.edu.my/id/eprint/98768/
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