Factors influencing tourists’ revisit intention to Pangkor Island: the role of travel motivation and destination satisfaction / Musdiana Mohamad Salleh... [et al.]

• Main Authors: Mohamad Salleh, Musdiana, Ali, Siti Meriam, Harun, Etty Harniza, Ahmad Mabrul, Nurul Aqidah
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/36668/1/36668.pdf; http://ir.uitm.edu.my/id/eprint/36668/

It is interesting for the tourism industry worldwide to better understand the intention of tourists to revisit destination. Despite the considerable number of research on repeat visitors, it remains unclear why people undertake repeat visit and what kind of characteristics hold repeat visitors. This...