Malaysia as a backpacking destination for millennial solo female travellers: examining destination image, motivation, and intentions / Muhammad Zulhilmi Zulkurnain, Quratul Ain Syahirah Awang Ali and Tressy Belly

• Main Authors: Zulkurnain, Muhammad Zulhilmi, Awang Ali, Quratul Ain Syahirah, Belly, Tressy
• Format: Article
• Language: English
• Published: 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/88001/1/88001.pdf; https://ir.uitm.edu.my/id/eprint/88001/; https://e-ajuitmct.uitm.edu.my/v3/

This study explores Malaysia's appeal as a backpacking destination for millennial solo female travellers. The study aims to fill a gap in the knowledge focussing on understanding the way millennial solo female travellers see their destination, what motivates them, and how their views can help t...