Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan

• Main Author: Syed Redhwan, Sharifah La'aiba
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/24562/1/PPb_SHARIFAH%20LA%27AIBA%20SYED%20REDHWAN%20%20BM%20J%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/24562/

Religious travel has grown consistently with the growth of the tourism industry worldwide (Siti Hasnah Hassan, 2015). In selecting an agent is a vital part of Umrah preparation. It is important that pilgrims understand the criteria and apply them when buying an Umrah package. However, many cases lik...