Understanding the e-Wom and consumer behavior: a conceptual study in hospitality and tourism / Muhammad Syamim Mohd Ikram

• Main Author: Mohd Ikram, Muhammad Syamim
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100399/1/100399.pdf; https://ir.uitm.edu.my/id/eprint/100399/

This study purpose is to evaluate the current studies regarding e-WOM and consumer behavior in hospitality industry. Besides that, this study aims to compare the findings from empirical research that conducting on related studies and providing some general considerations. Two research objectives hav...