Driver and inhibitor of organic food adoption: A study on Indonesian consumers / Whony Rofianto

• 第一著者: Rofianto, Whony
• その他の著者: Md Kassim, Fazdilah
• フォーマット: Book Section
• 言語: English
• 出版事項: UiTM Cawangan Johor 2019
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/38661/1/38661.pdf; http://ir.uitm.edu.my/id/eprint/38661/

This study aims to empirically examine the role of health consciousness and environmental concern as a driver of attitudes towards organic food. In addition, this study also tries to empirically test the positive influence of attitudes toward organic food on the intention to buy together with percei...