Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim

• Main Author: Ibrahim, Ema Izzaila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/19006/2/PPb_EMA%20IZZAILA%20IBRAHIM%20BM%20T%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/19006/

The purpose of the study is to identify weather agents or vendor that distribute newspapers from Utusan satisfy with the services that were provided by the company. It also will help the company to find which factors from logistics, management and relationship that most influence agents’ and vendors...