The influence of domestic edu-tourists' perceived value, satisfaction and perceived risks on their behavioral intentions towards edu-tourism packages in Malaysia / Nornajiha Kamdi

• Main Author: Kamdi, Nornajiha
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Education and travel
• Online Access: https://ir.uitm.edu.my/id/eprint/60748/1/60748.pdf; https://ir.uitm.edu.my/id/eprint/60748/

The informal edu-tourism that comprises travels for the purpose of informal education and lifelong learning has become a well-developed trend that uses tourism as a tool to complement learning and accumulating experiences from practice. One of the ongoing efforts include the development of Malaysia...