A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]

• Main Authors: Osni, Fauziah, Hasaruddin, Nurlaila, Saidin, Rasyidah, Ayob, Shuhada, Abdullah, Shuhaila
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/33970/1/33970.pdf; http://ir.uitm.edu.my/id/eprint/33970/

The study of this research is to examine the relationship between fast food consumption and unhealthy lifestyle. A sample of 375 customers of Kentucky Fried Chicken (KFC) at Central Square, Sungai Petani Kedah was interviewed on two major issues. The fast food consumption and unhealthy lifestyle wer...