Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani

• Main Author: Abd Rani, Halymatun Sa'adiah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/28111/1/PPb_HALYMATUN%20SA%27ADIAH%20ABD%20RANI%20BM%20J%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/28111/

According to Arabic term, Halal refers to anything that is permissible under Sharia Law. Allah strictly give a commands for all Muslim to consume what is Halal and leave what is Haram. Halal is not solely focussed on food, but it may extend to all like cosmetics, toiletries, investment, business, ba...