Perceptions of domestic tourist towards local food in Ipoh / Amirah Yahya and Syaza Yasmin Zailan

• Main Authors: Yahya, Amirah, Zailan, Syaza Yasmin
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumers. Consumer demand. Consumption; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/43280/1/43280.pdf; http://ir.uitm.edu.my/id/eprint/43280/

This study aims to identify the perceptions of domestic tourist towards local food in Ipoh and to determine the relationship between tourist travelling pattern and their perception towards local food. Descriptive research design using quantitative method through self-administrated questionnaire was...