Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]

• Main Authors: Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Ali, Alizah, Ab Rani, Nur Hanani
• Other Authors: Md Kassim, Fazdilah
• Format: Book Section
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/38439/1/38439.pdf; http://ir.uitm.edu.my/id/eprint/38439/

This paper studied the effects of distribution, price, advertising and brand activation on brand awareness among female adults in a college. Data from 100 respondents are analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation s...