Destination image and tourist’s satisfaction: the case study of Melaka / Mohd Azizi Jalaluddin, Mohamad Zaki Shaari and Joel Giak Sigar

• Main Authors: Jalaluddin, Mohd Azizi, Shaari, Mohamad Zaki, Sigar, Joel Giak
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Travel. Voyages and travels (General); Tropics (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/61120/1/61120.pdf; https://ir.uitm.edu.my/id/eprint/61120/

Numerous authors have argued that destination image can decay it image over time. They point out that time can change the perspectives of tourists on how they perceive particular destination. It is essential for destination managers to understand the destination image held by both local and foreign...