Influence of the product packaging towards consumer buying decision / Muhammad Farhan Mahamad Ramli
This chapter will present the overview ofthe whole research project. The purpose ofthis study is to determine the influence of the product packaging towards consumers buying decision. As today’s constantly changing marketing environment and consumer buying intention, packaging plays vital role. The...
Saved in:
Main Author: | Mahamad Ramli, Muhammad Farhan |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/80127/1/80127.pdf https://ir.uitm.edu.my/id/eprint/80127/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The influence of visual merchandising on consumer impulse buying behaviour in hypermarkets with the mediating role of consumer self-control / Norshahniza Sahari
by: Sahari, Norshahniza
Published: (2022) -
Malaysia consumer's perception on buying clothing through online shopping / Noor Haslinda Md Yusoff
by: Md Yusoff, Noor Haslinda
Published: (2004) -
The impact of informational packaging element towards consumer purchasing behaviour on snack product / Muhammad Fazreen Mazlan, Norabiatuladawiyah Ahmad Yahaya, Nur Atiqa Ruslan and Nur Adriana Shafiqah Mohd Mopit
by: Mazlan, Muhammad Fazreen, et al.
Published: (2016) -
Factor affecting customer intention to buy street food in Kuala Terengganu / Ahmad Irfan Badrul Hisyam and Muhammad Afiq Dhiyaulhaq Mark Sharizal
by: Badrul Hisyam, Ahmad Irfan, et al.
Published: (2021) -
To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
by: Sook, Fern Yeo, et al.
Published: (2020)