Consumers perceptions in product quality and the buying decision in the electrical and electronics products in Kota Kinabalu, Sabah / Jumarni Sule

• Main Author: Sule, Jumarni
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Perception; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/70878/1/70878.pdf; https://ir.uitm.edu.my/id/eprint/70878/

The purpose of this research is to investigate the consumers' perceptions on product quality and their buying decision in electrical and electronics products. This study has focused on four variables which are SIRIM Label, Price, Brand Name and Country of Origin. This research also identifies t...