The effect of consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu / Nur Syafika Najwa Hamsidin and Siti Norashikin Zulkefli

• Main Authors: Hamsidin, Nur Syafika Najwa, Zulkefli, Siti Norashikin
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100053/1/100053.pdf; https://ir.uitm.edu.my/id/eprint/100053/

This research proposal is to investigate the consumer awareness on food packaging labelling towards purchase intention in Kuala Terengganu. The purpose of the food packaging labelling study is to emphasize and solve Malaysia's problem, such as the obesity pandemic, leading to more severe illnes...