Factors influencing purchase intention of packaged food among adults in Klang Valley, Malaysia / Zahira Aqila Nordin and Teo Swee Sen

• Main Authors: Nordin, Zahira Aqila, Teo, Swee Sen
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/101757/1/101757.pdf; https://ir.uitm.edu.my/id/eprint/101757/; https://www.jthca.org/

Internal and external factors can influence individual interpretation and selection of packaged food. This paper aims to determine factors influencing consumers' purchase intention of packaged food (product taste, packaging, ingredients, nutritional value, price, brand, Halal label, advertiseme...