A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin

• Main Author: Madzin, Faisal
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Agricultural economics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/102511/1/102511.pdf; https://ir.uitm.edu.my/id/eprint/102511/

This research is a study on the consumer buying decision towards mushroom produced by Korporasi Pembangunan Desa (KPD) Sabah. The aim of this research is to determine the level of consumer buying decision towards mushroom based on the respondent profile and to get feedback and opinion from the consu...