Customer emotion and impulse buying: the variables that influence repurchase intention / Amiril Azizah ... [et al.]

• Main Authors: -, Amiril Azizah, Batoteng, Hendrik, Hariyadi, Sugeng, Barus, Faisal, -, Surahman, Gunawan, Ferdi
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/93613/1/93613.pdf; https://ir.uitm.edu.my/id/eprint/93613/

This study explored customers’ emotion characteristics that predict and influence purchase intention. The study sought to understand customers’ emotional responses and how they affect their purchase decisions. Results showed a positive correlation between factors and purchasing intention. A sample o...