A study on factors that can influence customers to buy online / Mckeonzie Tinalor

• Main Author: Tinalor, Mckeonzie
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/84958/1/84958.pdf; https://ir.uitm.edu.my/id/eprint/84958/

This paper outlaid the factors that can influence customers to buy online. The main objective is to determine whether the factors has directly influence those online shoppers decision before buy online. The paper presents the primary data collected by personally handed out questionnaires involving a...