The impacts of negative online reviews on business reputation / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

• Main Authors: Saad, Ramli, Wan Mahamad, Wan Shahrul Aziah, Ali Akbar, Yong Azrina
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/100328/1/100328.pdf; https://ir.uitm.edu.my/id/eprint/100328/

In today’s customer-centric environment, keeping consumers is the centre of a business’s marketing strategy. A company’s reputation depends greatly on the interactions between customers and the company and how others see the interactions. One way of interaction is through reviews and ratings on revi...