Buying behavior of working adult towards car / Mohd Ridzuan Osman

• Main Author: Osman, Mohd Ridzuan
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/97252/1/97252.pdf; https://ir.uitm.edu.my/id/eprint/97252/

The purpose of this study is to determine the relationship between the variables of perceived value and the perceived quality towards working adult behavior on buying a car. This study is more focusing on their respondent behavior inclusive of buying behavior of the working adults towards their car...