The study on store loyalty at Aeon Seberang Perai City grocery department / Azrul Kamal Ramli

• Main Author: Ramli, Azrul Kamal
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/101473/1/101473.pdf; https://ir.uitm.edu.my/id/eprint/101473/

Modem retailers such as hypermarket need to be more customer-oriented in order to survive in today's competitive business world. In this study, researcher will find out the relationship between store satisfaction, product quality, service quality and store loyalty. AEON Seberang Prai City Shopp...