Consumers preference toward broadband service / Suhaimi Ahmad

• Main Author: Ahmad, Suhaimi
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/79688/1/79688.pdf; https://ir.uitm.edu.my/id/eprint/79688/

This research has been done as a partial fulfillment of the requirement for the Business Management Faculty in order to graduate. The purpose of this paper is to identify the customers' preference toward broadband service at Kota Kinabalu. A questionnaire was designed and answered by customer a...