The factors that influencing customer purchase intention for buying digital items / Najwa Syahira Kamaroddin

• Main Author: Kamaroddin, Najwa Syahira
• Format: Student Project
• Language: English
• Published: 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/92753/1/92753.pdf; https://ir.uitm.edu.my/id/eprint/92753/

Digital items is famous for nowadays generations. They know which providers or companies sell all the items they want. A digital item consists of software, audio, music, graphic for wallpaper, and many others. With this thing that exist it will create a relationship among the social networking users...