Influence of the product packaging towards consumer buying decision / Muhammad Farhan Mahamad Ramli

• Main Author: Mahamad Ramli, Muhammad Farhan
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/80127/1/80127.pdf; https://ir.uitm.edu.my/id/eprint/80127/

This chapter will present the overview ofthe whole research project. The purpose ofthis study is to determine the influence of the product packaging towards consumers buying decision. As today’s constantly changing marketing environment and consumer buying intention, packaging plays vital role. The...