Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani
This study was conducted to assess the effect of Brand Positioning, Brand awareness on Consumer Satisfaction and Repurchase Intention in the Online Marketplace. This study uses 100 respondents aged 18-35 years old that already have used the Online Marketplace e-commerce platform and are domiciled in...
محفوظ في:
المؤلفون الرئيسيون: | Amanda, Tasya, Andriani, Meta |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Universiti Teknologi Mara Selangor
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/74778/1/74778.pdf https://ir.uitm.edu.my/id/eprint/74778/ https://myjms.mohe.gov.my/index.php/ABRIJ/ |
الوسوم: |
إضافة وسم
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مواد مشابهة
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Consumer evaluation of brand extensions
بواسطة: Ning, Jessie Ting Ay
منشور في: (2000) -
The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
بواسطة: Mohamad Hasim, Nur Syafiqah Aqilah, وآخرون
منشور في: (2016) -
To study effectiveness of advertisement Superlilo Sdn. Bhd. on brand awareness, brand equity and brand slogan towards unpopular brand / Hazieqa Syabilla Mohd Hatta
بواسطة: Mohd Hatta, Hazieqa Syabilla
منشور في: (2018) -
A study of brand awareness, brand equity and brand slogan towards advertisement a case study: Superlilo Sdn Bhd / Hazieqa Syabilla Mohd Hatta
بواسطة: Mohd Hatta, Hazieqa Syabilla
منشور في: (2018) -
Factors influencing customer-based brand equity with repurchase intention towards RNS marketing company / Yasmin Hazwan Hanis Ho
بواسطة: Hanis Ho, Yasmin Hazwan
منشور في: (2017)