Effect of brand positioning and brand awareness on repurchase intention and consumer satisfaction (study on online marketplace)/ Tasya Amanda and Meta Andriani

• Main Authors: Amanda, Tasya, Andriani, Meta
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor
• Subjects: Branding (Marketing); Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/74778/1/74778.pdf; https://ir.uitm.edu.my/id/eprint/74778/; https://myjms.mohe.gov.my/index.php/ABRIJ/

This study was conducted to assess the effect of Brand Positioning, Brand awareness on Consumer Satisfaction and Repurchase Intention in the Online Marketplace. This study uses 100 respondents aged 18-35 years old that already have used the Online Marketplace e-commerce platform and are domiciled in...