A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi

• Main Author: Ahmad Fuzi, Aliaa
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/42658/1/42658.PDF; http://ir.uitm.edu.my/id/eprint/42658/

Customer loyalty is very important for an organization. This is because it can facilitate the selling and cross-selling to loyal customers. Loyal customers are already familiar with their favorite brands and more willing to try and explore suggestions and new products. In addition, a loyal customer...