The study of perception on islamic banking by non-muslim customers / Tuan Nur Arini Tuan Ibrahim

• Main Author: Tuan Ibrahim, Tuan Nur Arini
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Islam and economics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/42038/1/42038.pdf; http://ir.uitm.edu.my/id/eprint/42038/

Islamic banking system is gaining popularity among non-Muslims across the worldwide. However, to what extent this statement is true in Malaysian context. Islamic banking gives the optional for customer either Muslim or Non-Muslim to choose which bank that they have interested. According to report p...