Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri

• Main Authors: Mohamed Yunan, Noor Sharmila, Abdullah, Nur Asikim, Nik Ahmed Shukri, Nik Aini
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/89431/1/89431.pdf; https://ir.uitm.edu.my/id/eprint/89431/

The aim of this study is to find the factors that contribute to the customer loyalty towards Retail Business Division at AmBank Dungun. The study only focuses on Retail Business Division at AmBank Dungun Branch. This research is expected to investigate to what extent the selected independent variabl...