A study on the customer's acceptance towards Islamic banking products among non-muslim in Mersing, Johor / Nurul Aini Madun

• Main Author: Madun, Nurul Aini
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/70608/3/70608.pdf; https://ir.uitm.edu.my/id/eprint/70608/

Islamic banking is gaining ground with non-Muslims worldwide due to its strict lending principles. cording to Singapore's third-largest lender OCBC, reflecting industry efforts to transcend religious beliefs to gain market share. Previously, Islamic banking products just a small market catering...