The preferences of non-muslim towards islamic banking: case study in Kedah / Norfarizun Umira Fadzil

• Main Author: Fadzil, Norfarizun Umira
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/72704/1/72704.pdf; https://ir.uitm.edu.my/id/eprint/72704/

In general, Islamic banking by definition of the International Association of Islamic Banks (IAIB) is banking system which was established to utilize fund in accordance to Islamic Shariah principles. The purpose of Islamic banking is to expand the ring of unity among the Muslims and to ensure a fair...