A review of hotels’ survival strategies during COVID-19 pandemic in Malaysia / Fauziah Deraman ... [et al.]

• Main Authors: Deraman, Fauziah, Ismail, Noralisa, Hamzah, Siti Nurhaliza, Tuan Zainudin, Tuan Zulaikha Atiqah
• Format: Article
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/87560/1/87560.pdf; https://ir.uitm.edu.my/id/eprint/87560/; https://e-ajuitmct.uitm.edu.my/v3/

The study is about the strategies to help the hotel industries survive during the COVID-19 pandemic. Since this pandemic never happens before, the hotel industries are not ready to face such challenges in the business. Since the COVID-19 first outbreak, many businesses were affected and experienced...