A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

• Main Author: Din, Fauziah
• Format: Thesis
• Language: English
• Published: 1998
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf; https://ir.uitm.edu.my/id/eprint/8569/

Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...