Customer loyalty towards Islamic banking products and services of Bank Islam Malaysia Berhad (BIMB) / Atika Farah Nasril

• Main Author: Nasril, Atika Farah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/69307/1/69307.pdf; https://ir.uitm.edu.my/id/eprint/69307/

The Islamic banking industry is developing and growing rapidly in Malaysia. However it is very challenging in order to perpetuate the customer loyalty in Islamic bank with more of conventional participating and offering products and services based on Islamic principles nowadays. In conjunction with...