Customer loyalty on sharia banking: the effect of brand image and customer value / Julina Julina and Fakhrurrozi Fakhrurrozi

This study aims to determine the effect of brand image on customer loyalty both directly and through customer value on sharia banking operated in the city of Pekanbaru. Data collection was done by using a questionnaire distributed to sharia bank customers in Pekanbaru, Indonesia. The data that have...

Full description

Saved in:
Bibliographic Details
Main Authors: Julina Julina, Fakhrurrozi Fakhrurrozi
Format: Article
Language:English
Published: UiTM Cawangan Johor 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/43096/1/43096.pdf
http://ir.uitm.edu.my/id/eprint/43096/
https://insightjournal.my/
Tags: Add Tag
No Tags, Be the first to tag this record!