Case Study : NJHH LEGACY / Putri Atiqah Izzati Tuan Hishamuddin

• Main Author: Tuan Hishamuddin, Putri Atiqah Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/51334/1/51334.pdf; https://ir.uitm.edu.my/id/eprint/51334/

For this case study, I choose NJHH LEGACY as my reference entrepreneurship. NJHH LEGACY is a company that selling Korean food around Kelantan. Why I choose this company? It is because this company was selling Korean food that now days has been trending around Malaysia. Even though this company is on...