Factors affecting the loyalty of customers in Islamic banking: a case of Batu Pahat, Johor / Nur Atiqah Mahmod

• Main Author: Mahmod, Nur Atiqah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/92568/1/92568.pdf; https://ir.uitm.edu.my/id/eprint/92568/

Malaysia is known as the country with most develop Islamic banking system where it has become benchmark for other countries. However, despite the development of Islamic banking industry, people especially Muslims are still blurry or unaware with the wide range of existence in Islamic banking product...