A study on customer perception : Mesra convenience store / Rita Paul

• Main Author: Paul, Rita
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/88410/1/88410.pdf; https://ir.uitm.edu.my/id/eprint/88410/

This study was conducted to identify the customer evaluation towards the MESRA convenience store. Customer perceptions consist of customer expectation and customer satisfaction. Customer perception is one of the key for MESRA to identify what basically customers expect from their services in terms o...